Kanchana Saisiriporn, Chairperson, and Teerada Ambhanwong, Managing Director and CEO of OCC Public Company Limited, together with Mr. Norihiro AOKI, General Manager, and Boonsit Yoothavorn, the artist behind the STARBUZZ cartoon characters, posed for a commemorative photo at the “TOIROCTION x JMONS” event. This exclusive event marked the launch of TOIROCTION, a hair color product by DEMI HAIR CARE SCIENCE, a premium Japanese brand. TOIROCTION caters to young, fashion-forward individuals who love experimenting with hair colors. The launch was enhanced by the introduction of 10 unique art toy character designs by renowned artist JMONS, reflecting futuristic trends and the vibrant essence of hair fashion. The event recently took place at Glowfish Club, Siam, 11th floor.
For this occasion, DEMI HAIR CARE SCIENCE Thailand partnered with JMONS (Boonsit Yoothavorn) to revolutionize the hair fashion industry. Together, they created distinctive art toys that mirror TOIROCTION’s vivid hair color shades, making hair coloring a more creative and enjoyable experience. The collaboration highlights the brand’s position as a leader in hair fashion and its commitment to cutting-edge beauty technology for truly healthy hair from within.
The event showcased the latest hair color trends and innovative technology, presented by Mr. Tomokazu Nozawa, Head Educator of DEMI Japan. Attendees were also treated to a creative hair fashion show, featuring hairstylists from top salons and the Master Educator of DEMI Thailand, who drew inspiration from JMONS’ art toy creations. Adding to the excitement, actors from the popular Y-series The Love Matter graced the runway to bring flair to the show.
The event was also well-attended by Thailand’s leading hairstylists, celebrities, and influencers, including Kru Yung – Pattra Thawanwong, Peachy – Waranthon Somkitroongrote, a top-tier influencer, and Boom – Piyawan Wongsawang, Editor-in-Chief of Hairworld Plus magazine.
TOIROCTION offers over 30 shades, ranging from bold, vibrant hues to soft, natural, and translucent tones. It incorporates Hydrophobic Keratin technology, featuring two types of oil and Alkaline Cancel, to nourish and protect hair during the coloring process. The result is vivid, long-lasting colors and soft, shiny hair. Additionally, the new packaging design reduces plastic usage by 55%, contributing to sustainability efforts.
Teerada Ambhanwong, Managing Director and CEO of OCC Public Company Limited, stated, “OCC has extensive expertise in the beauty industry, and we understand consumers’ lifestyles that demand high-quality and environmentally conscious products. Introducing TOIROCTION, a premium hair color product from Japan under the DEMI HAIR CARE SCIENCE brand, to the Thai salon market reflects our confidence in its ability to meet the needs of hairstylists and clients alike. The vibrant, precise shades, combined with the inspiration of art toys and eco-friendly packaging, will bring joy, creativity, and freedom to Thai consumers who love the boundless possibilities of hair fashion.”
Boonsit Yoothavorn (JMONS), the artist behind the STARBUZZ characters, added, “This collaboration with DEMI HAIR CARE SCIENCE Thailand marks a groundbreaking moment in the hair fashion industry. We have merged the art of toy design with TOIROCTION through 10 unique designs that reflect the product’s bold and distinctive colors. By blending the science of hair coloring with the artistry of toys, we aim to make hair transformations more creative and aligned with the lifestyle of the new generation.”
Experience the revolutionary TOIROCTION hair color products and other exciting activities from DEMI HAIR CARE SCIENCE on Facebook, Instagram, and TikTok: DEMI Thailand.
